Friday, March 21, 2025

Coast to Coast?

Boston Celtics to Seattle? Maybe?

The NBA has danced around the topic of expansion for more than a year, with occasional steps forward and more than a few times where the conversation has come to a halt.

Thanks to the agreed-upon sale of the Boston Celtics on Thursday, the league may finally be ready to go all-in on embracing the talk of adding one or two teams to the league and seeing where Seattle stands in the discussion.

It’s not going to happen immediately and the process likely won’t be at a pace to the liking of fans who have longed for the return of the SuperSonics. But several issues have been settled and created a situation where moving forward on the topic seems it could happen soon.

Here’s a rundown of where things stand:

What happened in Boston?

The current owners of the Celtics reached agreement with a group led by Bill Chisholm for a sale process at a valuation of $6.1 billion, a record for a pro sports franchise in North America.

One of the benchmark franchises in the league being up for sale was an unexpected twist in the expansion saga and delayed the NBA moving forward on discussing the possibility of adding teams.

Why the Celtics’ sale matters?

The Celtics’ sale was the last major piece of financial business the league needed to settle. Two years ago, the NBA reached a new collective bargaining agreement with the players and last year finalized a landmark media rights deal that’ll pay out $76 billion over the next 11 years.

The sale of the Minnesota Timberwolves seems to be closer to completion after an arbitration panel ruled in February in favor of the new owners Marc Lore and Alex Rodriguez.

The Celtics’ sale was the one lingering piece that was unresolved and perhaps more importantly than the status of the franchise being settled, it gives the league a current franchise valuation for which an expansion fee could be based off. Before the agreement on the Celtics, the last sale of an NBA franchise was the Phoenix Suns at a valuation of $4 billion.

It seems like the midpoint between the sales of the Suns and Celtics could be a smart figure for a potential expansion fee. Maybe a little lower. But if NBA owners are about to divide up their pie by one or two more pieces, they’re going to want every cent they can from the new guests at the table.

What are the next steps?

The NBA owners — the Board of Governors — are scheduled to meet before the end of the regular season, potentially as early as next week. While it’s unclear if expansion will be addressed, the Celtics situation progressing at least opens up the topic for potential conversation. It could be the topic is held for after the season. Last year, the Board of Governors met during NBA Summer League in Las Vegas in July.

Whenever the topic is broached, it won’t be a rubber stamp. There is likely to be significant debate among the owners as to whether now is the time to expand, especially with some concerns about the talent pool and how adding one or two more teams could impact the bottom line for some teams. In other words, some owners may have to be convinced that expansion is worthwhile for themselves and the league.

by Tim Booth, Seattle Times |  Read more:
Image: Erika Schultz/The Seattle Times
[ed. The Celtics got sold? For $6.1 billion? Wow. That's like selling the Green Bay Packers or something. Reading all this I wonder, when did sports get so complicated (and mercenary)?]