1. Ornament costs too muchGetting robots to mass-produce ornament solves problems 1 and 2, and doing it in a model city with a ground-level commitment to ornament solves problem 3.
2. The modernist era destroyed the classical architecture education pipeline; only a few people and companies retain tacit knowledge of old techniques, and they mostly occupy themselves with historical renovation.
3. Building codes are inflexible and designed around the more-common modern styles.
Sramek writes:
Our renderings do not tell the full story. Getting architecture right in a way that is also scalable and affordable is hard. And until now, we’ve been focused on the things “lower down in the stack” that need to be designed first – land use plans, urban design, transportation, open space, infrastructure, etc. But I started this company nearly a decade ago precisely because I felt that so much of our world had become ugly, and I wanted to live, and have my kids grow up, in a place that appreciates craft and beauty.
Our renderings do not tell the full story. Getting architecture right in a way that is also scalable and affordable is hard. And until now, we’ve been focused on the things “lower down in the stack” that need to be designed first – land use plans, urban design, transportation, open space, infrastructure, etc. But I started this company nearly a decade ago precisely because I felt that so much of our world had become ugly, and I wanted to live, and have my kids grow up, in a place that appreciates craft and beauty.
[ed. Sounds good to me.]
