But, according to Japan House, “Looks Delicious!” marks the first time that a cultural institution has dedicated a show exclusively to food replicas. The exhibition originated last year at London’s Japan House and became its most popular show ever—perhaps in part because shokuhin sampuru feel especially pertinent in a political-cultural environment that so often confounds the real and the fake. In September, the show travelled to the Los Angeles branch of Japan House, on Hollywood Boulevard, where it will run until the end of January. A sidewalk full of stars has got nothing, in my opinion, on a stencil used to apply dark-meat detail to the muscle near a mackerel’s spine.
Shokuhin sampuru can be wondrously intricate: iridescent slivers of shrimp; striated sirloins with fatty crusts; bouncy poached eggs on the brink of first ooze; cross-sections of cabbage with the labyrinthine swirls of an elevation map; a banana split with two scoops of chocolate ice cream, their granularity evoking just a whisper of freezer burn. So it is a bit surprising that “Looks Delicious!” begins with, of all things, a humble sack of yellow onions. Simon Wright, the director of programming at Japan House London, told me, during a tour of the gallery, that a different kind of exhibit might have begun with “a whole gantry of sushi,” but that he preferred the alliums for their exuberant plainness. “Remember those strings of plastic onions that might have hung in a restaurant in the nineteen-eighties?” he said. “These are nothing like them.” (...)
According to Yasunobu Nose, a Japanese journalist who has written extensively about shokuhin sampuru, food replicas first appeared in Japan in the nineteen-twenties and thirties, when three men started simultaneously producing them in three different cities. This coincidence, Nose explains, was a result of urbanization, which brought workers to big cities, where they began to buy more of their meals outside the home. As early as the Edo period, Japanese people “decided what to eat by looking at real food,” Nose said in a recent lecture at Japan House London. While researching shokuhin sampuru, he found a nineteenth-century genre painting depicting a street festival where merchants displayed actual dishes of sushi and tempura outside their stalls. Shokuhin sampuru were a pragmatic innovation, allowing venders to follow the same long-standing custom without wasting their actual food.
According to Yasunobu Nose, a Japanese journalist who has written extensively about shokuhin sampuru, food replicas first appeared in Japan in the nineteen-twenties and thirties, when three men started simultaneously producing them in three different cities. This coincidence, Nose explains, was a result of urbanization, which brought workers to big cities, where they began to buy more of their meals outside the home. As early as the Edo period, Japanese people “decided what to eat by looking at real food,” Nose said in a recent lecture at Japan House London. While researching shokuhin sampuru, he found a nineteenth-century genre painting depicting a street festival where merchants displayed actual dishes of sushi and tempura outside their stalls. Shokuhin sampuru were a pragmatic innovation, allowing venders to follow the same long-standing custom without wasting their actual food.
The first business dedicated to the manufacture and sale of shokuhin sampuru was founded in 1932 in Osaka by Iwasaki Takizō, one of the craft’s original three practitioners. A native of Gujō Hachiman, a town in the central prefecture of Gifu, he became enthralled by wax during his boyhood. Legend has it that he got the idea for food replicas after watching a candle melt into cold water, its drippings hardening into the shape of blooming flowers. Today, the Iwasaki Group is responsible for about seventy per cent of food replicas sold in Japan...
“Looks Delicious!” focusses on the period beginning in the nineteen-twenties, when Western food began to make inroads in Japan, and restaurateurs—particularly in Tokyo department stores—used replicas to communicate efficiently to prospective clients what, exactly, “spaghetti” or “ham sandwich” entailed. Later, shokuhin sampuru also came to be associated with kissaten—cozy, smoke-filled cafés featuring European décor and menu items like buttered toast and strawberry shortcake. “These food replicas have this very retro, Shōwa period, nineteen-fifties-and-sixties vibe,” Wright said. If they remained somewhat crude in this era—they couldn’t be tilted, for example, lest the wax soften and start to droop in the sun—their popularity didn’t suffer. By 1958, the Iwasaki Group was exporting a passable rib eye to the United States, to be used as a promotional item by a beer company.
Japan House is funded by the Japanese Ministry of Foreign Affairs, so it’s perhaps unsurprising that the exhibition’s organizers hit upon a clever way to emphasize the diversity of food replicas and promote tourism at the same time. An entire section is dedicated to regional cuisines—a dish for each of the country’s forty-seven prefectures. There is kiritanpo nabe from the mountains of Akita, a hot-pot dish featuring mashed rice wrapped around a cedar stick and baked, and a fish-and-fiddlehead-fern ohaw, a soup from the Ainu people, who live mainly in Hokkaido. I haven’t been able to stop thinking about the mouthwatering simulacrum of sudachi-sōmen—wheat-flour noodles in chicken broth, topped with a light-green citrus fruit that grows in Tokushima. (...)
However persuasive they might be as facsimiles, shokuhin sampuru are subjective interpretations, seeking not only to replicate dishes but to intensify the feelings associated with the real thing. Nose told me, “It’s like augmented reality created by skilled artisans. I think this is the magic of replica food.” A replica of red-bean paste, for example, might be grainier than actual red-bean paste, because people tend to associate red-bean paste with graininess. A kiwi might be fuller and greener than usual, because the person who made it likes her fruit especially ripe. Liquids are among the most difficult foodstuffs to render, and leafy greens, raw meats, and emulsions are where real artistry is unleashed. One of the ultimate tests of virtuosity for a shokuhin sampuru maker is said to be whipped cream.
by Lauren Collins, New Yorker | Read more:
Images: via; and Masuda Yoshirо̄/Courtesy Japan House
