Family Deepfakes Help With Grieving

When the lights dimmed at Jaideep Sharma’s wedding reception in the north Indian city of Ajmer, guests expected to see a cheesy montage of the young couple in various attractive locations. Instead, they saw Sharma’s father — dead for more than a year — on the screen, smiling and blessing the newlyweds.

The video was created using artificial intelligence by a local creator Sharma found on Instagram. Using pictures of Sharma’s father, the creator produced a minute-long video in about a week, and charged about 50,000 rupees ($600), Sharma told Rest of World. It was worth it, he said.

“It was like a bombardment of emotions for everyone,” said the 33-year-old garment trader, who felt his father’s absence keenly at his wedding. “He was like a central force in the entire family. So when the video played, everyone was very happy and emotional at the same time.”

Sharma is among a growing number of Indians discovering the power of AI deepfakes to resurrect dead family members, create voice clones of the departed, and add absent guests to family celebrations. AI tools such as OpenAI’s Sora, Google’s Nano Banana, and Midjourney have made it easier to create images and videos that can fool even experts. Cashing in are entrepreneurs in small towns and cities, who have learned how to use these tools from YouTube tutorials and online forums.

Like Akhil Vinayak, a film buff, who posts deepfake videos of popular dead actors on Instagram for fun. A client in the south Indian city of Thiruvananthapuram approached him with an unusual request: Could he create a deepfake video of her dead mother-in-law blessing her baby?

“She wanted to surprise her husband,” the 29-year-old told Rest of World. “Her mother-in-law had passed away before the baby was born.”

Vinayak created a video showing the dead woman stepping down from heaven and visiting her son, then holding the baby she hadn’t met. The client was thrilled, and sent Vinayak a recording of the family’s stunned reaction. That video has more than 1 million likes on Instagram.

Such uses — and reactions — stand in sharp contrast to the growing pushback to AI-generated videos and voice clones, which are most commonly used for harassment, extortion, financial scams, political misinformation, and election manipulation.

For Vinayak’s clients, though, the deepfakes are not just practical but also deeply emotional, he said. Vinayak uses open-source models like Stable Diffusion and editing systems such as Adobe Premiere Pro to create them, charging about 18,000 rupees ($200) on average for minute-long videos. 

by Hanan Zaffar and Jyoti Thakur, Rest of World | Read more:
Images: Ishan Tankha for Rest of World/Akhil Vinayak