Wednesday, February 18, 2026

The NFL Franchise Tag: What It Is and Isn't

Tuesday morning’s news that the Seahawks are “unlikely” to use the franchise tag on running back Kenneth Walker III might sound ominous for the team’s chances to keep the reigning Super Bowl MVP.

It’s not.

That same report could basically be written about the Seahawks in every year — and increasingly about every NFL team.

The Seahawks have applied the franchise tag on a player only twice since general manager John Schneider arrived in 2010, and they actually used it only once. Just two NFL teams applied the tag last year.

In other words, the news says more about how players don’t like the franchise tag and how it comes with complications and unhappy consequences, compelling teams to avoid using it.

How franchise tags work

That may you leave wondering: just how does a franchise tag work?

At the most basic, it’s a designation (introduced in 1993) that an NFL team can place on one player per year who is set to become an unrestricted free agent, essentially keeping him for the upcoming season at a predetermined salary. Walker can become an unrestricted free agent when the new league year begins March 11.

There is a set period each season when teams can enact the franchise tag before free agency hits.

This year’s period began Tuesday and runs through March 3. If the tag is applied, the sides can continue to negotiate a long-term deal until July 15.

If no deal is reached, the tag takes effect for that season (some negotiating of amounts or incentives is allowed, but the length cannot be changed).

There are two types of franchise tags — exclusive and nonexclusive.

A nonexclusive tag is the most commonly used.

As described on the league’s website, a nonexclusive tag “is a one-year tender of the average of the top five salaries at the player’s position over the last five years, or 120 percent of his previous salary, whichever is greater. The tagged player can negotiate with other teams, but the current club owns the right to match any offer or receive two first-round draft picks as compensation if he signs with another team.”

The exclusive tag differs in that the tender “averages the top five salaries at the player’s position for the current year or 120 percent of his previous salary, whichever is greater,” and prevents the player from negotiation with other teams.

Official figures won’t be set until the NFL releases the final salary-cap number for 2026 (that number arrived last year on March 1).

The website OvertheCap.com, which tracks NFL financial issues, estimates that the tag number for running backs will be $14.536 million.

That would be a hefty raise for Walker, who made $8.4 million total over the past four seasons on his original rookie contract.

But the tag presents a few issues:

The player

Though the above number would be a good one-year salary for Walker, it doesn’t give him long-term security and means he would again face the same situation next year along with uncertainty all season about his future.

If there was already a lot of conjecture about his future this season, there would be even more in 2026 given Walker’s higher visibility as a Super Bowl MVP.

The one-year nature of the tag also has led to players feeling as if they are walking a tightrope through that season to avoid injury, or to avoid simply having a down season, before they can hit free agency again.

The tag can be rescinded at any time before the player signs it, putting both sides back at square one, and it could mean the player missed his best window to negotiate with other teams.

The team

One drawback for the team is that the entire salary counts toward the cap for that season. A tag for Walker would take up almost a quarter of the roughly $60 million in effective cap space that Seattle has, via OvertheCap.com.

A more amenable conclusion for each side is something along the lines of what Pro Football Focus recently estimated as his value — a three-year deal worth up to $27 million with $20 million guaranteed.

Such a deal would surely be structured to have a far lower cap hit than the overall $9 million average — say $6 million or so — and then increase steadily the final two years when the cap itself will also increase.

That would create more room for the Seahawks as they navigate what will be a challenging offseason.

While Seattle has ample cap space, there are also plenty of objectives on the to-do list. Other potential unrestricted free agents include cornerbacks Josh Jobe and Riq Woolen, safety Coby Bryant, receiver Rashid Shaheed and edge rusher Boye Mafe.

The Seahawks also can now offer extensions to every member of the 2023 draft class, which includes receiver Jaxon Smith-Njigba, cornerback Devon Witherspoon and edge rusher Derick Hall.

The Seahawks are likely to try to lock up JSN and Witherspoon for the long haul and avoid them entering the final year of their rookie contracts with some uncertainty about their future.

But both will likely command deals at the top of their positional wage scale, potentially taking a large chunk of cap space (and immediate cash in the form of big bonuses, as well).

The drawbacks of the tag are why they are often viewed as a “lose-lose” scenario. [...]

There is also what’s called a transition tag, which is a one-year tender for the average of the top 10 salaries at the position as opposed to the top five, which for Walker this year is estimated at $11.72 million.

But that tag guarantees teams only the right to match any offer the player receives and no potential compensation if he signs elsewhere. It’s been used only six times in the past 10 years throughout the league.

To be sure, Seattle faces a challenge in re-signing Walker. He’s rightfully going to want to get the best deal possible at a time when his market is the most heated — PFF rates him as the No. 6 free agent available overall and the top running back...

But Tuesday’s news does nothing to change the basics of the situation — that Seattle hopes to re-sign Walker to a long-term deal, and that Walker hopes to get life-changing security.

by Bob Condotta, Seattle Times | Read more:
Image: Nick Wagner/Seattle Times
[ed. I've never understood the franchise tag, just figured it was a way to keep a valuable player from being lost to free agency. Obviously it's a lot more complicated than that, but still not sure I understand all the finer details (and don't even start with cap space decisions).]