It is tempting to think that anyone with an internet connection can pull a fast one on the world’s most powerful military or that you can bypass a presidential administration hostile to the very notion of an informed public simply by monitoring something as simple as airplane traffic. Even more seductive is the idea that everything is knowable. The digital age has blanketed the world in cameras and sensors, which generate dizzying quantities of data—in other words, noise. But in that vast noise, the OSINT thinking goes, are signals. You just have to know how to find and interpret those signals, and all will be revealed.
The OSINT revolution in many ways democratized the powerful capabilities to gather information traditionally associated with spy agencies and put them into the hands of intrepid citizens who have identified perpetrators of human rights abuses or exposed vast disinformation networks. These impressive investigations have elevated OSINT to a near-mythic status in certain corners of the internet. But the widespread misuse and abuse of these same methods have also spread conspiracy theories, incited internet mobs, and fostered the illusion that anyone can know anything—as long as you “monitor the situation.” [...]
Everyday people who may never have even heard the term “OSINT” have devised ingenious ways to help their communities. When Hurricane Beryl knocked out power for 2.2 million of his neighbors in 2024, one enterprising Texan opened his app for the beloved fast food chain Whataburger, which has a live map tracking the status of restaurant closures in his area—a near perfect proxy for the geographic distribution of power outages. Indeed, good OSINT abounds. “This is how real OSINT should be done,” declared The OSINT Newsletter, which described how Bellingcat “reconstructed the Minneapolis ICE shooting by syncing five different videos, mapping movements and analysing multiple camera angles,” adding: “No doxxing, no speculation—just sources and methods.” [...]
Take the Pentagon Pizza Report. In early January, after the U.S. military’s strike on Venezuela and capture of President Nicolás Maduro, one of their posts on X went viral. At 2:04 a.m. EST, as the Maduro raid was underway yet still unknown to the American public, the account posted a Google Maps screenshot with the caption: “Pizzato Pizza, a late night pizzeria nearby the Pentagon, has suddenly surged in traffic,” implying that the abnormally high traffic could be attributed to Defense Department staffers ordering food in anticipation of holing up in the Pentagon for a long night of handling a major international crisis the public has yet to know about. For the Pentagon Pizza Report, the surge occurring around the time of the raid was a vindication of their method. A similar project called the Pentagon Pizza Index, which “tracks potential correlations between late-night pizza orders and military activity,” even developed an alert system called DOUGHCON, a play on DEFCON, the U.S. military’s multitiered “Defense Readiness Condition” alert system. [...]
Even the Pentagon Pizza Index, which created Polyglobe, a marriage of OSINT and prediction markets—an industry not known for having an abundance of scruples—has its own “Operational Disclaimer.” The notice informs users that the dashboard is “for informational and educational purposes only,” and reminds them that “pizza consumption patterns should not be used as a basis for financial, political, or strategic decisions.” Though I only found it after scrolling to the bottom of the page, where it sat partially obscured by a banner overlay and a button entreating me to “trade geopolitics on Polymarket.”
In some cases, irresponsible OSINT cowboying can have darker consequences. After the Boston bombing in 2013, armchair investigators pored over videos and photos purportedly of the incident, swapping theories in online public forums. Within days, these OSINT cowboys thought they had their guy. When that suspect did not pan out, they thought another guy was their guy again. Every time the internet sleuths named a new “suspect”—which were overwhelmingly people of color—abuse inevitably followed. A similar pattern occurred following the January 6 Capitol riot and Trump’s assassination attempt in July 2024. [...]
These problems have only intensified as vibe coding makes it easier than ever to deploy trackers and dashboards that look sharp from a design perspective and therefore authoritative, as people tend to believe visual content that looks good. Incentives to feed the insatiable desire to “monitor the situation” have only grown more entrenched now that prediction markets are transforming global conflict into a competitive spectator sport, one in which the advantage goes to the player with the most reliable, real-time information.
Apophenia is the common tendency for people to detect patterns or connections in otherwise random stimuli. People see the face of Jesus in a piece of toast or a man on the moon because the human brain craves order and familiarity as it searches for meaning in a meaningless world. It is natural and understandable to try and establish some semblance of control in the entropy, even if that control is only an illusion. But the hard truth is no amount of public data nor hours logged monitoring the situation will give you the power to predict the future. This is as true in Tehran as it is in Kyiv or Gaza.
by Tyler McBrien, The Baffler | Read more:
Image: Nick Sheeran
