Tuesday, May 12, 2026

Italian Brainrot

Italian brainrot (Wikipedia)

Italian brainrot is characterized by absurd images or videos created using generative artificial intelligence. It typically features hybrid figures combining animals with everyday objects, foods, and weapons. They are given Italianized names or incorporate stereotypical Italian cultural markers and are accompanied by AI-generated audio narration in Italian, which is often nonsensical. The names of these characters often have Italian suffixes, such as -ini or -ello.

The term brain rot was named Oxford Word of the Year in 2024, and refers to the deteriorating effect on one's mental state when overconsuming "trivial or unchallenging content" online. The term can also refer to the content itself. Online users often use this label to acknowledge the ridiculousness of Italian brainrot, while recognising the growing amount of AI slop present online.

Images: DevonRex368; alexey_pigeon
[ed. Presented here for no other reason than to highlight another example of the decline of western civilization. I'm beginning to think that if AI is inclined to wipe us all out it'll be a mercy killing. See also: Reading is magic (Sam Kriss):]
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"The kids can’t read. I don’t mean that they’re incapable of sounding out letters and forming them into words, although an increasing proportion of them can’t do that either. In the US, literacy peaked around 2014 and has been sliding since. 40% of fourth-graders have ‘below basic’ reading abilities, which means they struggle to extract any meaning from a written text; the number of illiterate students has been rising every year since 2014. But even when students can perform the mechanics of reading, it no longer seems to make their minds start working in textlike ways. It’s an entirely different set of technologies producing their mental processes, and when they come to the written word they come to it from the outside. [...]

Probably the most alarming index of this was a study in which a group of English majors at two well-regarded public universities in Kansas were asked to read the first seven paragraphs of Bleak House by Charles Dickens, and explain after every sentence what they thought was happening. Only 5% of the students could produce a ‘detailed, literal understanding’ of the text. The rest were either patching together vague impressions from a bunch of half-understood phrases, or could not comprehend anything at all.

One particular stumbling block was the novel’s third sentence, which describes London in December: ‘As much mud in the streets, as if the waters had but newly retired from the face of the earth, and it would not be wonderful to meet a Megalosaurus, forty feet long or so, waddling like an elephantine lizard up Holborn Hill.’ The students found this figurative language impossible; they could only read the sentence with the assumption that Dickens was describing the presence of an actual prehistoric reptile in Victorian London. One respondent glossed it like this: ‘It’s probably some kind of an animal or something or another. So, yup, I think we’ve encountered some kind of an animal these characters have met in the street.’ The study assessed this person as a ‘competent’ rather than a ‘problematic’ reader, because they’d at least managed to form an idea of what the text meant, even if it was wrong.

Bleak House is not an elitist text; not so long ago, it was mass entertainment. When Dickens visited America in 1867, over 100,000 people paid to see him speak. Delighted crowds mobbed him in the streets. Today, a person studying English literature at degree level responds to his work in essentially the same way as an illiterate Uzbek peasant in the 1930s, incapable of thinking outside of immediate sensory reality. [...]

This is not a world we’re prepared for. All democratic politics assume a literate population; people who are willing to think in abstract terms about the kind of world they want to live in. Without that, democracy becomes a kind of tribal headcount, or a struggle for state resources between competing patronage networks... A population that can no longer think for itself will end up voluntarily ceding power to strongmen or demagogues. The end of literacy is the end of public reason. A post-literate world will be unreasonable, irrational, full of anger and madness, and people eating each other in the streets."