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Here’s an example. In the 1960s, the US philosopher Donald Schön spent some time at the consulting firm Arthur D Little (he eventually became a professor at the Massachusetts Institute of Technology nearby). He was working with product researchers trying to figure out why a new paintbrush design with synthetic bristles didn’t apply paint smoothly. As Schön related it later, someone in the group suddenly said: ‘A paintbrush is a kind of pump!’
But certain items resonate, no matter where in the world they land. Consider the Birkin Sellier 40, the latest version of what a casual observer might call the original It Bag. Crafted out of what is called Hunter cowhide—which holds its shape without much manipulation—the 40-centimeter-long style is unlined, with raw-edge straps, palladium hardware, and a retail price of $14,900.
Moringa oleifera, also called the “miracle tree,” is a native of northern India and a distant relative of mustard and cabbage. It’s a small deciduous tree with compound leaves and a smooth gray trunk, often curiously swollen, like a baobab’s. It is an impressive organism by any reckoning, and it tends to inspire unreasoning, near-hysterical adulation. According to the website Cancer Tutor:Moringa oleifera is a tree brought from the mind of God to the hands of man. It was recognized by the National Institutes of Health as the Botanical of the Year for 2007, and praised again in 2011 and 2012. It is valued worldwide for its ability to treat over 300 diseases. It has the ability to retain high concentrations of electrolyte minerals, allowing it to stay internally hydrated in the driest of conditions. Africans have honored it with names that translate to: “Never Die,” and “The Only Thing that Grows in the Dry Season,” and “Mother’s Milk.” I think it’s safe to say that this plant has saved more lives in 3rd world countries than any other.That list of three hundred diseases includes: prostate disorders, tonsillitis, tuberculosis, stomach ulcers, skin infections, cholera, conjunctivitis, psoriasis, asthma, anemia, gonorrhea, semen deficiency, colitis, jaundice, malaria, arthritis, cancer, and stroke.
What came next happened in a flash. “I felt a shudder in the aircraft and a big boom,” Summerlin told Stars and Stripes. A rocket-propelled grenade ripped through a cargo container the helicopter was transporting on a sling. Another tore a melon-sized hole into the aircraft’s tail housing. Two rounds from the AK-47 pierced the cabin, one hitting an electrical panel and the other nicking a soldier’s cheek. The Chinook retreated, ran into a sandstorm, and made an emergency landing many miles away, in a safer bowl of dust.
That changed some years ago when an architect friend introduced me to the pleasures of inexpensive Japanese pens. In a small black notebook with graph-paper pages, he was incessantly sketching or inscribing with a precision that left me achingly envious. His to-do lists were works of Vitruvian wonder. If only my own writing could look so exact, then my very thoughts might become more clear. One day, I took a closer look at his pen. It was thin, plastic and decorated with kanji characters. “Kinokuniya,” he said. “You’ve got to go.”
This is Buddhism sliced up and commodified, and, in case the connection to the tech industry is unclear, a Silicon Valley venture capitalist blurbed a seminal mindfulness manual by calling it “the instruction manual that should come with our iPhones and BlackBerries.” It’s enough to make you think that the actual Buddha devoted all his time under the Bodhi Tree to product testing. In the mindfulness lexicon, the word “enlightenment” doesn’t have a place.83 percent of participants said they were “taking time each day to optimize my personal productivity”—up from 23 percent before the course. Eighty-two percent said they now make time to eliminate tasks with limited productivity value—up from 32 percent before the course.Productivity is only one objective of the new miniaturized meditation; there are also the more profound-sounding goals of “wisdom” and “compassion,” which are not normally associated with Silicon Valley or American business in general. Just a few years ago, say in 2005, the tech industry exemplified a very different kind of corporate ideology, featuring multitasking and perpetually divided attention—think an incoming call conducted while scanning a new product design, checking email, and deflecting the interruptions of subalterns. It was madness, but the business self-help literature encouraged people to “surf the chaos,” nourishing themselves on caffeine and adrenaline. If we needed to unclutter our minds, we were directed to the gym and an hour or so of intense physical activity. A trim muscular body, combined with an ever-flickering gaze, signified executive status.
If Adderall can help college students cram for final exams, it follows that golfers might seek its benefits. Focus, after all, is the name of our game. To find out if it's pervasive, I posted the following on Reddit: "Has anyone ever taken Adderall before they've played golf?"
Given this record, it’s not surprising that the Republican-controlled legislature should go after universities, especially with the state’s ongoing budget woes necessitating steep cuts to education. And now the state’s Joint Finance Committee has voted 12-4 to eliminate tenure protections from the state statute, add limits to faculty participation in shared governance and make it easier to fire tenured faculty in good standing for ill-defined reasons of “program modification” or “redirection” rather than the previous requirement of financial emergency (which is already being abused to get rid of entire academic units and their professors across the country). Predictably, if frighteningly, the response of the University of Wisconsin system president and chancellors of the most important campuses has been weak-kneed and not at all comforting for the rank-and-file faculty who need the support of their senior administrators if the fight to protect tenure is to have a chance.
As it turns out, Walter White can also teach us how to negotiate— or, to be more precise, watching Walter White negotiate in Breaking Bad helps us think more clearly about what we are doing when we negotiate. For the student of negotiation, Breaking Bad is an absolute treasure trove, producing an incredibly complex and varied array of bargaining parties and negotiated transactions, episode after episode. What’s so fascinating about these transactions is that they draw on familiar, foundational negotiation concepts in the service of less familiar, usually illicit ends. Put another way, when we watch Walter White negotiate, we watch a mega-criminal anti-hero implement the same “value-neutral” strategies that we teach lawyers and businesspeople. Learning to negotiate from Walter White, therefore, allows us to engage in an analytical exercise that explores the conventional wisdom around negotiation in a fresh, modern context, while implicating more critical conversations around value neutrality and other normative concerns in negotiation theory and practice.WALT: So, Domingo, you from around town here or someplace else?Here Krazy-8 neatly lays out the obstacle to any negotiated agreement: the only reason Walter will let Krazy-8 go is if Walter believes that Krazy-8 will not hurt him or his family afterward. But there is no way for Krazy-8 to make that case convincingly since he and Walter have no preexisting or ongoing relationship. They have no reason to trust the other’s character and no stake in the other’s well-being, as one might trust or have a stake in the continued well-being of a friend, relative, or business partner. When Krazy-8 evaluates the probable bargaining outcomes, he concludes that Walter will kill him; indeed, that is the action Krazy-8 himself would take under the circumstances.
KRAZY-8: Look Walter, you getting to know me is not going to make it easier for you to kill me. Not that I mind, you understand.
WALT: You know, you keep telling me that I don’t have it in me. Well maybe, but maybe not. I sure as hell am looking for any reason not to. I mean, any good reason at all. Sell me. Tell me what it is.
KRAZY-8: [Pauses] I guess I’d start off by promising that if you let me go, I won’t come after you. That you’d be safe. I guess I’d say what happened between us never happened, and what’s best for both parties is we forget all about it. But you know that anybody in my situation would make promises like that. Even though in my case they happen to be true, you never know for sure. So what else can I tell you?
WALT: I don’t know. But you gotta convince me, and you’re going nowhere until you do.
KRAZY-8: Hey yeah, yeah. I’m from here in town, man. ABQ. Born and bred. Never left. Studied business administration over at UNM. Got my degree.As it turns out, the reason Walter knows Tampico Furniture is that sixteen years ago, he and his wife Skyler bought their son Walter Jr.’s crib there. Krazy-8 observes that he worked at the store every day after school and may have helped ring up Walter at the checkout line. Walter and Krazy-8 then sing the store’s late-night commercial jingle together. As they drink another beer, Krazy-8 gently asks whether Jesse or Walter’s family knows that Walter has been diagnosed with cancer. Walter admits that the only person he has told is Krazy-8. Krazy-8 again encourages Walter to let him go, this time as one friend to another: “Like I said Wal ter, this line of work doesn’t suit you. Get out before it’s too late.” Walter agrees to get the key.
WALT: Really? [Chuckles] Does that, uh, come in handy in the drug trade? [Sits back down]
KRAZY-8: Doesn’t hurt. I was gonna study music originally. Maybe even try out for Oberlin or Berkeley. My pops talked me out of it. Said there was no money in it unless I wound up some bullshit rockstar, and I had a snowball’s chance of that.
WALT: What does your dad do?
KRAZY-8: He owns Tampico Furniture over on Menaul.
WALT: Wait a minute. I know that place.