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Red Sox concessionaire Aramark signed a deal to bring a pair of “Bottoms Up” beer dispensers to Boston by Opening Day. The aptly named system fills a special cup from the bottom up in just a few seconds, vastly outpouring typical tap setups and keeping those aggravating alcohol lines moving.
“It’s another reason for fans to get excited,” said Aramark spokesman David Freireich. “We think people will be lining up and stopping by even if they aren’t planning on buying a beer, just to see how it works.”
Bottoms Up works its magic thanks to a thin magnetic disk in the cup bottom that flips up when the cup is placed on the system and beer flows in, and then flips back down and seals when the pour is finished. A four-cup Bottoms Up station can pour as many as 44 beers per minute.
“The speed is the key selling point,” Freireich said, adding that Fenway’s “veteran, experienced” beer-pouring staff do a good job of keeping customers flowing with traditional tap systems anyway.
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