Friday, October 21, 2011

The Re-Birth of Cool

[ed. Definitely click on the Reid Miles link to get an eye-opening perspective on this amazing artist's career.] 

Hi-Fi from bante on Vimeo.

Back in 2009, Blue Note Records, the influential jazz label, was celebrating its 70th anniversary. And The Bella Vista Social Pub, looking to promote its own summer jazz concerts in Siena, Tuscany, came up with a smart idea. Why not pay tribute to Blue Note (and promote the Italian concert series) by animating the cool cover designs that graced Blue Note albums during its heyday. These cover designs were the work of Reid Miles, a graphic designer who moved from Esquire magazine to Blue Note around 1955, then designed hundreds of aura-creating covers until he left the label in 1967. The animated video above, called Hi-Fi, brings Miles’ work back to life. Graphicology has more on the nostalgia-inducing clip here.

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