Friday, November 11, 2011

Guests and Associates

[ed.  I've never been a fan of this manufactured 'tradition' and don't know how much longer it will survive as a paean to consumerism.  People on both sides of the equation seem to be getting more cynical about it.] 

by Stephanie Clifford, NY Times

For the first time in years, Michelle Nyberg probably will not be standing in line when stores open for their Black Friday sales.

She still loves a good deal — last year she spent a couple of thousand dollars on markdowns that day, the Friday after Thanksgiving — but Ms. Nyberg says that she does not want retailers to ruin the holiday for her or their own employees.

Ms. Nyberg is drawing the line now that major chains like Target, Macy’s, Best Buy and Kohl’s say they will open for the first time at midnight on Thanksgiving, and Wal-Mart will go even further, with a 10 p.m. Thanksgiving start for deals on some merchandise.

Retailers, eager to be the first to draw customers on one of the biggest shopping days of the year, are pulling the equivalent of the Republican primary shuffle by opening earlier and earlier than competitors.

Last year, a few stores, including Toys “R” Us, pushed into Thanksgiving.

But judging from the negative reaction among dedicated Friday after Thanksgiving shoppers on blogs, Twitter and Facebook, the wave of midnight openings this year has crossed a line.

Part of the objection is inconvenience. To be at or near the front of the line, shoppers say they will now have to leave home hours earlier — in the middle of the turkey dinner for some. But the wider objections reflect sentiments like those of the Occupy Wall Street movement, including a growing attention to the rights of workers and a wariness of decisions by big business. (...)

One retail executive sounded sad about the decision to open earlier. Brian Dunn, the chief executive of Best Buy, said that the midnight opening “became an operating imperative for us” after competitors moved their openings back. “I feel terrible,” he said.

A handful of retailers are holding out, like J. C. Penney, which will open at its usual 4 a.m. on Friday. “We wanted to give our associates Thanksgiving Day to spend with their families,” said Bill Gentner, senior vice president for marketing.

Still, some of the big retailers making the switch said that the response from workers and customers had been positive.

“There are many associates who would prefer to work this time as they appreciate the flexibility it affords their schedules for the holiday weekend,” Holly Thomas, a Macy’s spokeswoman, wrote in an e-mail. A Target spokesman, Antoine LaFromboise, said that employees will get holiday pay for Thanksgiving work, and “we’ve heard from our guests that they are excited.”

Read more:
Photo: Jesse Tinsley/The Spokesman-Review, via Associated Press