[ed. Think Facebook is the be all and end all to social networking? Meet Tumblr.]
Spend a few minutes scrolling through comments on YouTube and you come face to face with one of the maxims of the Web: anonymity tends to enable the haters. Users who don’t have to give their real identity can generate some pretty vicious diatribes.
Somehow Tumblr seems to have mostly avoided this. The micro-blogging platform which just marked its fifth anniversary and hosts around 50 million blogs and more than 18 billion posts allows users to operate anonymously, but Tumblr Vice President Andrew McLaughlin says the vibe is far more affirming.
Spend a few minutes scrolling through comments on YouTube and you come face to face with one of the maxims of the Web: anonymity tends to enable the haters. Users who don’t have to give their real identity can generate some pretty vicious diatribes.
Somehow Tumblr seems to have mostly avoided this. The micro-blogging platform which just marked its fifth anniversary and hosts around 50 million blogs and more than 18 billion posts allows users to operate anonymously, but Tumblr Vice President Andrew McLaughlin says the vibe is far more affirming.
