It's been twenty years since the first poster was created, but The Economist's iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints.
We're used to seeing illustrators and designers present their work for sale as prints, but this is the first time we've seen an advertising campaign presented in this way. Sonic Editions, founded by Russell Blackmore (a previous employee of The Economist), has formed a partnership with the newspaper to print some of the most iconic posters from their White out of Red ad campaign, with each iteration hand framed, and available in a limited edition of 250.
Originally created by Abbott Mead Vickers, the first poster in the campaign was "I never read The Economist", and the newspaper has continued to use this as an ongoing format.
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