Saturday, June 8, 2013

Make Haste Slowly: The Kikkoman Creed


[ed. The history of soy sauce.]

Directed by Academy Award™ Nominated filmmaker Lucy Walker, Make Haste Slowly: The Kikkoman Creed tells the story of the rich heritage and family creed that shaped Kikkoman for over 300 years.

Isogaba maware is a Japanese axiom that translates into "Make Haste Slowly." It means to advance and grow, but to do so with tremendous thought and care. From its meticulous six-month natural brewing process to a heritage dating back to feudal Japan, Kikkoman has exemplified this philosophy since its humble beginnings in the seventeenth century.