Tuesday, September 3, 2013

Smartwatches: What are Apple, Samsung, Google and Microsoft Up To?

"The wrist is interesting," said Apple chief executive Tim Cook at the All Things Digital D11 conference in May 2013, when being quizzed about his company's potential plans for wearable technology in the years to come.

"For something to work here you have to convince people it's so incredible, that they want to wear it... If we had a room full of 10 to 20-year-olds and we said, 'Everyone stand up that has a watch,' I'm not sure anybody would stand up."

Nevertheless, Apple is one of the technology giants at the centre of growing speculation about smartwatches. Along with Samsung – whose Galaxy Gear is expected to be unveiled later this week – Google and Microsoft, the wrist is proving interesting for anyone who's anyone in the smartphone world.

Research firm Canalys recently claimed that 500,000 smartwatches will be sold this year, but then 5m in 2014 thanks to the entry of Apple, Samsung, Google and other technology firms into the market, alongside traditional watch-makers.

Rival IDC even thinks that demand for wearables (including watches) could slow down tablet sales over the coming years, reducing its forecasts accordingly. So what do we know – or, to be more accurate, what's been rumoured – about the plans of the big tech firms?

by Stuart Dredge, The Guardian |  Read more:
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