Ever since the iPhone was first released, I've been trying apps that are aimed at wine lovers. For the relatively niche market that wine represents, there have been a surprising number of apps trying to address it. There are maps, buying guides, ratings databases, food and wine pairing, cellar management, e-commerce, wine tasting tools, regional guidebooks, and social networks.
It sounds ridiculous for me to claim that I've tried every single wine app that is out there on the market, and it's probably not true, but let me tell you, I've tried most of them. And they're all crap.
Ninety-eight percent of them either don't offer to do anything truly useful for wine lovers, or, if they do offer to do something useful, they actually don't deliver on their promise. For instance what good is a winery tasting room guide and map of Napa that doesn't have the first five wineries that I search for in their database? How helpful is an app that promises to identify bottles that you take a photo of, but can't seem to get the identification right two out of five times?
The other two percent of wine apps on the market might -- and it is impossible to put too much emphasis on that word 'might' -- offer some value, but any hope of doing so is immediately destroyed by completely awful design and usability. Yes, your app might actually have some interesting advice to give about pairing wine and food, but when it takes me five minutes to drill down through a horribly designed menu-tree of foodstuffs to find the thing that I'm looking to cook, no matter how good your content is, I hate your app before I get to it.
In short, my professional opinion (and it is worth reminding you that by day I run an interactive design agency that, among other things, designs iPhone applications) is that there is one, and only one wine app that I've ever seen that is worth using, and it is called Delectable. Credit given where credit is due, I hadn't heard about it until Jon Bonné of the San Francisco Chronicle mentioned it to me last year, and he introduced it with much the same sentiment I am sharing right now.
But let me explain why, and how, Delectable has managed to pass the ultimate test that any wine app must face: "Will I actually use this thing regularly?"
It sounds ridiculous for me to claim that I've tried every single wine app that is out there on the market, and it's probably not true, but let me tell you, I've tried most of them. And they're all crap.Ninety-eight percent of them either don't offer to do anything truly useful for wine lovers, or, if they do offer to do something useful, they actually don't deliver on their promise. For instance what good is a winery tasting room guide and map of Napa that doesn't have the first five wineries that I search for in their database? How helpful is an app that promises to identify bottles that you take a photo of, but can't seem to get the identification right two out of five times?
The other two percent of wine apps on the market might -- and it is impossible to put too much emphasis on that word 'might' -- offer some value, but any hope of doing so is immediately destroyed by completely awful design and usability. Yes, your app might actually have some interesting advice to give about pairing wine and food, but when it takes me five minutes to drill down through a horribly designed menu-tree of foodstuffs to find the thing that I'm looking to cook, no matter how good your content is, I hate your app before I get to it.
In short, my professional opinion (and it is worth reminding you that by day I run an interactive design agency that, among other things, designs iPhone applications) is that there is one, and only one wine app that I've ever seen that is worth using, and it is called Delectable. Credit given where credit is due, I hadn't heard about it until Jon Bonné of the San Francisco Chronicle mentioned it to me last year, and he introduced it with much the same sentiment I am sharing right now.
But let me explain why, and how, Delectable has managed to pass the ultimate test that any wine app must face: "Will I actually use this thing regularly?"
by Alder, Vinography | Read more:
Image: uncredited
