Sunday, May 25, 2014

Faking Cultural Literacy

[ed. TL;DR = Too long; didn't read]

I can't help it. Every few weeks, my wife mentions the latest book her book club is reading, and no matter what it is, whether I’ve read it or not, I offer an opinion of the work, based entirely on ... what, exactly? Often, these are books I’ve not even read a review or essay about, yet I freely hold forth on the grandiosity of Cheryl Strayed or the restrained sentimentality of Edwidge Danticat. These data motes are gleaned, apparently, from the ether — or, more realistically, from various social media feeds.

What was Solange Knowles’s elevator attack on Jay-Z about? I didn’t watch the security-camera video on TMZ — it would have taken too long — but I scrolled through enough chatter to know that Solange had scrubbed her Instagram feed of photos of her sister, BeyoncĂ©. How about this season of “Game of Thrones” and that nonconsensual intercourse in the crypt? I don’t watch the show, but I’ve scanned the recaps on Vulture.com, and I am prepared to argue that this was deeply offensive. Is Pope Francis a postmodern pontiff? I’ve never listened to one of his homilies nor watched his recent “60 Minutes” appearance, but I’ve seen plenty of his @Pontifex tweets retweeted, so I’m ready to say his position on inequality and social justice is remarkably progressive.

It’s never been so easy to pretend to know so much without actually knowing anything. We pick topical, relevant bits from Facebook, Twitter or emailed news alerts, and then regurgitate them. Instead of watching “Mad Men” or the Super Bowl or the Oscars or a presidential debate, you can simply scroll through someone else’s live-tweeting of it, or read the recaps the next day. Our cultural canon is becoming determined by whatever gets the most clicks.

In his 1987 book “Cultural Literacy: What Every American Needs to Know,” E. D. Hirsch Jr. listed 5,000 essential concepts and names — 1066, Babbitt, Pickwickian — that educated people should be familiar with. (Or at least that’s what I believe he wrote, not having actually read the book.) Mr. Hirsch’s book, along with its contemporary “The Closing of the American Mind” by Allan Bloom, made the point that cultural literacy — Mr. Bloom’s canon — was the bedrock of our agreed-upon values.

What we all feel now is the constant pressure to know enough, at all times, lest we be revealed as culturally illiterate. So that we can survive an elevator pitch, a business meeting, a visit to the office kitchenette, a cocktail party, so that we can post, tweet, chat, comment, text as if we have seen, read, watched, listened. What matters to us, awash in petabytes of data, is not necessarily having actually consumed this content firsthand but simply knowing that it exists — and having a position on it, being able to engage in the chatter about it. We come perilously close to performing a pastiche of knowledgeability that is really a new model of know-nothingness.

NPR’s April Fools’ Day web story “Why Doesn’t America Read Anymore?”went viral on Facebook, where pranksters in on the joke linked to the piece and others then argued that they do too read and indignantly shared the link with exhortations to “read the story!” without actually clicking on it themselves to see that the only content was the revelation that the whole thing was a prank: “We sometimes get the sense that some people are commenting on NPR stories that they haven’t actually read. If you are reading this, please like this post and do not comment on it. Then let’s see what people have to say about this ‘story.' ”

According to a recent survey by the American Press Institute, nearly six in 10 Americans acknowledge that they do nothing more than read news headlines — and I know this only because I skimmed a Washington Post headline about the survey. After we’ve skimmed, we share. Commenters frequently start their posts with TL;DR — short for Too Long; Didn’t Read — and then proceed to offer an opinion on the subject at hand anyway. As Tony Haile, the chief executive of the web traffic analytics company Chartbeat, recently put it, “We’ve found effectively no correlation between social shares and people actually reading.” (He tweeted that.)

It’s not lying, exactly, when we nod knowingly at a cocktail party or over drinks when a colleague mentions a movie or book that we have not actually seen or read, nor even read a review of. There is a very good chance that our conversational partner may herself be simply repeating the mordant observations of someone in her timeline or feed. The entire in-person exchange is built from a few factoids netted in the course of a day’s scanning of iPhone apps. Who wants to be the Luddite who slows everything down by admitting he has never actually read a Malcolm Gladwell book and maybe doesn’t exactly understand what is meant by the term “Gladwellian” — though he occasionally uses it himself?

Whenever anyone, anywhere, mentions anything, we must pretend to know about it. Data has become our currency. (And in the case of Bitcoin, a classic example of something that we all talk about but nobody actually seems to understand, I mean that literally.)

by Karo Taro Greenfeld, NY Times |  Read more:
Image: Jennifer Daniel