[ed. This just in from the 'who cares' desk. Explorer has always been terrible, right from the get go. They should just kill it. Instead, it's going to be updated and "rebranded".Yay.]
Internet Explorer, the Microsoft browser that is almost 20 years old, is to be killed off and replaced by a new operating system.
Microsoft has confirmed that its new browser, code-named Project Spartan, that is due to be unveiled later this year, will not use the familiar Internet Explorer name.
How Microsoft 10 can divide up the screen
"We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," the company's marketing chief Chris Capossela told a conference.
Internet Explorer once dominated the market and had more than one billion users but it could not compete when Firefox and Google’s Chrome launched with faster technology and slicker design.
Microsoft is thought to be dropping the brand in a bid to shed “negative perceptions" gathered since its 1995 launch.
The software is known to be slow and has had various security problems.
The company has often talked about changing the browsers’ name to rejuvenate its reputation.
Nearly a decade ago, Dean Hachamovitch, then-head of the Internet Explorer business, is said to have told an industry conference: “We messed up.”
Windows 10 will feature a stripped down, faster browser more suited to multiple devices.
Tom Bedecarre, chairman of Akqa, a digital advertising agency, said the Internet Explorer brand was past its sell-by date.
“In the war of the future, which is mobile, they’re losing,” he told the Financial Times. “Nobody’s going to download Internet Explorer as their mobile browser.”
Internet Explorer, the Microsoft browser that is almost 20 years old, is to be killed off and replaced by a new operating system.
Microsoft has confirmed that its new browser, code-named Project Spartan, that is due to be unveiled later this year, will not use the familiar Internet Explorer name.How Microsoft 10 can divide up the screen
"We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," the company's marketing chief Chris Capossela told a conference.
Internet Explorer once dominated the market and had more than one billion users but it could not compete when Firefox and Google’s Chrome launched with faster technology and slicker design.
Microsoft is thought to be dropping the brand in a bid to shed “negative perceptions" gathered since its 1995 launch.
The software is known to be slow and has had various security problems.
The company has often talked about changing the browsers’ name to rejuvenate its reputation.
Nearly a decade ago, Dean Hachamovitch, then-head of the Internet Explorer business, is said to have told an industry conference: “We messed up.”
Windows 10 will feature a stripped down, faster browser more suited to multiple devices.
Tom Bedecarre, chairman of Akqa, a digital advertising agency, said the Internet Explorer brand was past its sell-by date.
“In the war of the future, which is mobile, they’re losing,” he told the Financial Times. “Nobody’s going to download Internet Explorer as their mobile browser.”
by Victoria Ward, Telegraph | Read more:
Image: EPA
