Saturday, April 27, 2024

Golf Fashion

Tony Finau on the PGA tour looking like your grandmother’s couch
[ed. Which is nothing compared to Jason Day's current sponsor Malbon Golf (who's sweater at the Masters tournament this year was so awful that the green jackets asked Day to remove it, thereby saving him from further prolonged embarrassment of looking like a pack of cigarettes - see below). MG is an interesting story. I've been following them ever since they started out - a rich couple in LA with lots of celebrity friends and an overriding desire to be "edgy" (and of course, expensive!). Collaborating with other well-known brands appears to be one of their main strategies, which mostly means slapping their name on someone else's well-known clothing and equipment. Anyway, as you might expect given our debased, status-driven culture and their connections, they've become quite successful - in everything except taste).

Marlboro Man

Images via: here and here