Images: Wikimedia/Del Monte
"By the late eighteenth century, ‘pineries’, as pineapple gardens were called, had become a regular feature of large European estates. The fruit had gone from being a rare curiosity to become an expensive but attainable luxury, at least for the wealthy. It became common practice to display a fresh pineapple at dinner parties to impress guests. This led to delightfully absurd situations: the pineapple became valued more for showing than for eating, and some people, who wanted to show their wealth but couldn’t afford multiple specimens, reused the same one again and again for weeks until it began to rot. A rental industry of pineapples arose to meet this demand. A pineapple was one of the riskiest items a maid could carry around since it presented a particularly attractive target for thieves.
Around the turn of the twentieth century entrepreneurs realized that steamship transport, refrigeration, and canning could be combined into a new business opportunity.
The first person to understand this was a young man named James Dole. After graduating from Harvard with a degree in agriculture, Dole moved to Honolulu in 1899 (it helped that his cousin, Sanford D. Dole, had been president of the short-lived Republic of Hawaii and now held the position of the first governor of the US territory of Hawaii). He bought a farm, experimented with some crops, and settled on the pineapple. In 1901, he formed the Hawaiian Pineapple Company (today known as Dole), and by 1903, he was shipping canned pineapple to the mainland US. His success was quickly imitated by other businesses, notably by the California Packing Corporation, now known as Del Monte.
In the next three decades Hawaiian pineapple production skyrocketed. This was due in part to Hawaii’s climate, where the pineapple plantations grew to be the largest in the world. Famously, the island of Lanai, the sixth-largest of the archipelago, was turned into an island-wide plantation for Dole in the 1920s." ~ King of Fruits
The first person to understand this was a young man named James Dole. After graduating from Harvard with a degree in agriculture, Dole moved to Honolulu in 1899 (it helped that his cousin, Sanford D. Dole, had been president of the short-lived Republic of Hawaii and now held the position of the first governor of the US territory of Hawaii). He bought a farm, experimented with some crops, and settled on the pineapple. In 1901, he formed the Hawaiian Pineapple Company (today known as Dole), and by 1903, he was shipping canned pineapple to the mainland US. His success was quickly imitated by other businesses, notably by the California Packing Corporation, now known as Del Monte.
In the next three decades Hawaiian pineapple production skyrocketed. This was due in part to Hawaii’s climate, where the pineapple plantations grew to be the largest in the world. Famously, the island of Lanai, the sixth-largest of the archipelago, was turned into an island-wide plantation for Dole in the 1920s." ~ King of Fruits
