Langer's 2025 outfit (right) was inspired by the all-red look he wore in the final round of his 1985 Masters victory (left)
Perhaps the only feat more impressive than finagling a ticket to Augusta National is making it out of the Masters merchandise tent alive and with everything you want. Forbes reported a few years back that Augusta National makes around $69 million a year off merch alone, $10 million a day throughout the tournament. And yet, as hard as you look and no matter how much money you can offer, there’s one piece of Masters memorabilia that you’ll never be able to buy. Only Bernhard Langer has this, and we’re betting that he’s not giving it up anytime soon.
Yup, that’s a one-of-a-kind Mercedes-Benz S-Class, complete with a green paint job, Masters logos and Langer’s signature. If anyone deserves it (other than me), it’s the two-time Masters champ playing in his final start at Augusta National. The 67-year-old has been a Mercedes ambassador for 40 years now, hence the personalized car that normally runs between $120-190K.
Mercedes labeled it a “one-off handcrafted vehicle,” and the customization, like the 2,800 meticulously embroidered stitches, was all done in-house at the company’s prestigious MANUFAKTUR facility in Sindelfingen, Germany.
“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years,” said Bettina Fetzer, Vice President of Mercedes-Benz Digital & Communications. “As we celebrate his extraordinary career, we honor our deep bond with a personalized S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead."
by Greg Gottfried, Golf Digest | Read more:
Images:Stefan von Stengel, Philipp Ruprecht
[ed. Sweet! A class act all the way. See also (first round): Masters 2025: In seeking to make history, 67-year-old Bernhard Langer put on a scoring masterclass (GD).]
Yup, that’s a one-of-a-kind Mercedes-Benz S-Class, complete with a green paint job, Masters logos and Langer’s signature. If anyone deserves it (other than me), it’s the two-time Masters champ playing in his final start at Augusta National. The 67-year-old has been a Mercedes ambassador for 40 years now, hence the personalized car that normally runs between $120-190K.
Mercedes labeled it a “one-off handcrafted vehicle,” and the customization, like the 2,800 meticulously embroidered stitches, was all done in-house at the company’s prestigious MANUFAKTUR facility in Sindelfingen, Germany.
“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years,” said Bettina Fetzer, Vice President of Mercedes-Benz Digital & Communications. “As we celebrate his extraordinary career, we honor our deep bond with a personalized S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead."
by Greg Gottfried, Golf Digest | Read more:
Images:Stefan von Stengel, Philipp Ruprecht
[ed. Sweet! A class act all the way. See also (first round): Masters 2025: In seeking to make history, 67-year-old Bernhard Langer put on a scoring masterclass (GD).]
