All generations are spending more on trips this summer, with trip costs rising an average of 36% compared to 2023.
Notable Stats:
- Gen Z is spending an average of $11,766 on trips, surpassing all other generations for the first time in 4 years
- While Millennials are spending the least on travel this year, their year-over-year spending has increased the most by almost 50%
Costs and lack of interest are keeping non-travelers at home
Domestic trips may be more wallet-friendly, but many Americans still cite cost as the top reason they’re not traveling this summer. More than 6 in 10 non-travelers (65 percent) say they can’t afford to travel this summer, while 23 percent say they’re skipping summer travel because they aren’t interested in traveling right now (respondents could choose more than one option). Other prominent reasons behind not traveling include:
- Can’t take time off work: 16 percent
- Too much of a hassle: 16 percent
- Worried about air travel safety: 15 percent
- My health and age: 15 percent
