Sunday, February 8, 2026

Bad Bunny Goes to the Super Bowl


Bad Bunny
, Super Bowl LX
Image: ABC via (more)
[ed. What a show. Awesome (and I'm not especially a Bad Bunny fan). What did it all mean? All explained here. Meanwhile, in an effort to infuse politics into absolutely everything, there was that other competing, half-assed, halftime show:]
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“Wear the mission. Text merch to 71776 for official TPUSA merch.”

Those were the first words greeting thousands of viewers as they joined Turning Point’s YouTube channel for the 15-minute countdown before their alternate All-American Halftime Show, as a chyron ran nonstop at the bottom of the screen, hawking merchandise and begging for text signups...

Unfortunately, the All-American Halftime Show was unable to evoke much more than a shrug, with halfhearted pop-country performances that showed the limitations of booking a big show with minimal talent. (...)

It’s jarring to remember that, prior to MAGA, Kid Rock’s biggest political affiliation was stumping for Mitt Romney’s milquetoast 2012 presidential campaign. Yet in 2016 — the year after his singles last hit the Billboard Hot 100 — he rode hard for the loud-mouthed Trump. Since then, he’s been riding that wave of partisan relevancy, popping up at random functions to rap at puzzled congressmen and sing mawkish ballads to wealthy donors. Hey, the Trump family is making money off of this MAGA thing — why can’t other grifters with merch stores full of American flag gear jump on the train?

Meanwhile, while the Turning Point show screamed about patriotism, Bad Bunny’s official show was filled with highlight after highlight of things that are exciting about America: a nation full of people who came here with talent and differences worth embracing. Even if you don’t speak Spanish, the visual storytelling evoked so many people living the American dream, from the workers in the opening segment, to elderly folks, female friendships, dancing, drinks, and unabashed jubilation and unity.

Ignore the blink-and-you’ll-miss-it shot of a few guys grinding on each other, and there was even plenty that the MAGA crowd would enjoy if they bothered to watch it: A real-life wedding! Beautiful women dancing! A great, big declaration of “God Bless America”!

But there was never going to be a good-faith effort to meet Bad Bunny’s show halfway. Like clockwork, Trump sent out a long message on Truth Social minutes after it ended, slamming it as quickly as possible. (Note to Trump: “Nobody understands a word this guy is saying” … he sings in Spanish, dude! Better take that cognitive test again.)

In the end, the final words shown during Bad Bunny’s performance were seen on a massive video screen: “The only thing more powerful than hate is love.”

The final words on the Turning Point broadcast? “Get involved,” next to a QR code begging for more money.

by William Earl, Variety |  Read more: