Traditionally speaking, there are many rules to follow in the wearing of kimono. To learn them, one needs to be taught, either over time by their elders, or at kimono school, such as the one I went to for several years. Rules implies rigidity, but it’s not like there are fashion police out there. More simply, it’s a form of etiquette. Even in the modern era, when kimono culture is on the wane, knowing which kimono styles and patterns are most appropriate for a given situation is still seen as a social grace.
But there is one place in Japan where all the rules go out the window. Ironically, it’s also where you can see more people in kimono than almost anywhere else in public. It is Asakusa. I know this from personal experience, for dressing up in a kimono and going to this most traditional of Tokyo neighborhoods is one of my favorite pastimes.
Asakusa, and more specifically the Senso-ji temple area, is brimming with inbaundo, “inbounds,” as the government calls tourists here. And I have seen some really wild kimono styles there. This doesn’t bother me – far from it. While I prefer to follow traditional etiquette, it’s a free country, as Americans say. In fact I am starting to believe that inbound tourists are creating a totally new form of kimono culture without even realizing it. [...]
As I said, we have many customs when it comes to kimono. One of the most important is matching the season. Kimono have beautiful patterns, most of which have symbolic meanings. Some are obvious, like snow patterns for winter, or sakura cherries for spring. Others are pegged to more specific times: hina-doll patterns are worn in the days leading up to Girls Day on March 3. Rose patterns are only worn when roses bloom, which is May.
It is also customary to match the formality of the occasion. Events like weddings, funerals, or the annual coming-of-age day for the latest crop of twenty year olds all expect very specific types of kimono, traditionally speaking. And when you think about it this makes sense. You aren’t going to wear something bright and chipper to a funeral. Nor would you want something dour for a celebration.
There are further divisions within these events. It probably won’t surprise you to hear a bride wears a very specific form of kimono. What about guests? Well, are you a family member or an invitee? If you’re a close relative, you’re traditionally going to want to wear what is known as a kuro-tomesode. If you’re attending as a friend, a plain pattern is the safest choice. And how old are you? Should you be in your twenties, a colorful furisode would be a wonderful choice. Furisode feature long sleeves and bold, bright patterns, which really pop out and attract attention. They’re considered the privilege of young women. But if you are married – even as a twentysomething – they’re out. Then you’re (traditionally) obligated to wear a more formal kimono with short sleeves.
One of the most fundamental things that can throw outsiders for a loop is that, in the traditional kimono worldview, you aren’t wearing the kimono for yourself. Kimono are fashion, but we wear them to show respect for someone or something. This means you’d never wear anything that might shift the center of attention away from the occasion. Weddings? No-brainer. But it’s true for all events, really.
For instance, if you were attending a graduation ceremony, even as a parent, you wouldn’t want to overshadow those getting the spotlight by wearing something super flashy or opulent. And the center of attention isn’t necessarily a person. In spring, it is customary to avoid wearing kimono with cherry blossom patterns to hamami flower-viewing parties. Why? Because the center of attention for cherry blossom parties are the cherry blossoms themselves! Now, it isn’t like anyone is going to yell at you if you happen to wear a sakura pattern to a hanami. But to those in the know, you might seem like, well, a bumpkin.
So those are just a few examples. There are many others. As I often say, Japan is really flexible when it comes to spirituality, but it’s really rigid when it comes to society. You can roll with this or not. I chose to – that’s why I took kimono classes!
Which brings us back to Asakusa. I usually go alone, strolling the shopping arcades, paying my respects at the temples, and maybe stopping at a cafe to write and sip some coffee. These are considered casual occasions, kimono-wise. So I always pick a casual one: tsumugi, for example, which is considered the all-purpose wear of the kimono world, kind of like how the West sees jeans. I tend to go for more colorful patterns, and because Asakusa is such a culturally historic place, I often choose antique kimono for a retro feel. I like to go for a Taisho-era or early Showa vibe. Asakusa’s that kind of place.
It was in fact at a cafe that I started to notice more tourists in kimono. I opened the door and saw the room completely packed with Asian women, all dressed in ultramodern kimono. Really ultramodern, like something out of a Harajuku boutique, with laces and ruffles, the fabric beaded with faux pearls. This really shocked me. Were kimono making a comeback? It wasn’t until I was finally seated that I realized: everyone was speaking Chinese. Aha. These were tourists.
by Hiroko Yoda, Japan Happiness | Read more:
Images: uncredited