Monday, June 8, 2026

How to Find YouTube Success With Music Theory

[ed. As Ted Gioia writes:
"I’d never seen Rick Beato’s breakout video before—where he tests his young son’s musical ear. But he included highlights in his latest YouTube upload, and it is worth watching, especially if you know anything about music theory.

People need to see this if they think there are no objective standards in music, and everything is just opinion and personal preference.

The reality is that you can actually measure a person’s musical aptitude, and those who have this demonstrable gift possess a huge advantage in making music. Some people are so creative that they can thrive despite this gap, but the gap exists nonetheless."

[ed. Beato is of course one of YouTube's most successful personalities in the category of 'all things Music'.]