The Most 2020s Art Ever Made

Five years ago, Bo Burnham released Inside on Netflix to near-universal acclaim. Inside is a fantastically rich comedy special and probably the single best piece of content made about the COVID-19 pandemic in any medium.

But looking back at it five years later, Inside feels like more than just a very good comedy set, more than just a statement about the pandemic. It feels, if you’ll forgive the pun, special.

It’s always a risk to call a race before we’ve reached the finish line, but with some trepidation, I’ll take that chance: Even though the decade isn’t over yet, the 2020s already have their definitive piece of art. And we got it in 2021.

A definitive piece of art needs to embody the main trends of its time. Its strengths and flaws should be the quintessential strengths and flaws of its era. It should ideally anticipate the trajectory society is headed in. And it hopefully has something meaningful to say about the technological, social, and cultural currents people are navigating.

Inside does all of these things better than anything else produced this decade. [...]

Inside Bo Burnham

Bo Burnham catapulted to fame the way everyone catapults to fame these days: social media. In 2006, he was one of YouTube’s earliest viral creators, and his trajectory from awkward internet teen to global comedy star was essentially a straight line upward.

Hailed as a comedy prodigy, he toured internationally, appeared on Comedy Central, and released an EP all before turning 18. At 23, he released his second comedy special/album what. as an hour-long Netflix feature to widespread acclaim, then at age 25, released his third special Make Happy to even more widespread, near-universal critical praise.

But at the height of his success, Burnham began to have panic attacks on stage and for several years stopped performing live altogether.

During this time, he experimented with other work, acting in Emerald Fennell’s Promising Young Woman and directing his own film Eighth Grade. After the pandemic began in 2020, Burnham decided to work around his anxiety by upending the traditional live comedy format and creating a “comedy special” that was filmed in a single room with no audience.

Like so much art in the digital age, it’s difficult to perfectly categorize Inside. It’s a comedy special and it’s an album. It’s fictional, autobiographical, and autofictional all at once.

At times, Inside has the feel of a documentary or a behind-the-scenes making-of featurette. It was made for Netflix, but it was also clearly built for the social internet, designed to be chopped up for consumption on YouTube, TikTok, Spotify, and other platforms.

Like much of today’s independent media, Inside is an auteur production where Burnham acts as the writer, director, editor, and performer all at the same time. It’s a shapeshifting, genre-bending work that challenges your expectations for what a comedy special can be.

Inside is framed around Burnham’s experiences during the COVID pandemic, the single most important event of the long 2020s. While Inside never once explicitly mentions the pandemic, it’s a film about all the ways COVID transformed our relationship with technology and one another.

Burnham is uniquely well suited to diagnose the ways in which the internet has changed us all, as someone who was raised online and whose stardom was born there. The opening number is deliberately grating as Burnham croons about “content”:

Look I made you some content
Daddy made you your favorite, open wide
Here comes the content
It’s a beautiful day to stay inside

Burnham mocks the online world where every attempt at art, commentary, humor, and dialogue is flattened into the grotesque “content,” but he also helped create that world and now finds himself trapped in it.

The word “content” appears frequently throughout the special, acting as a kind of brain-rotted leitmotif. In one unsettling interlude, Burnham appears as a YouTuber, saying “Thank you for watching my content!” while cheerily wielding a knife. “Keep watching, ‘cause there’s a lot more content where that came from.” he chirps, waving the knife at me through the screen, part promise, part threat.

The special’s first half is full of these little vivisections of online culture.

“FaceTime with My Mom (Tonight)” highlights the banal frustrations of trying to communicate with older relatives who are not digital natives.

“Sexting” captures the anxieties of someone who is stuck inside, who is still horny, and who desperately wants to be sexy through their phone, but is pathetically unable to actually make it happen.

“White Woman’s Instagram” skewers the performative femininity of female influencers, with Burnham re-creating dozens of popular Instagram shots.

“Welcome to the Internet” may be the single best encapsulation of what it’s like to exist online ever made, with its demented, demonic narrator tempting you with “A little bit of everything, all of the time.” Burnham’s internet is one where the banal is juxtaposed with the horrible — “Which Power Ranger are you? Take this quirky quiz! Obama sent the immigrants to vaccinate your kids.”

Burnham believes we’re all trapped in a hellscape of our own making precisely because it’s so difficult to segment the useful ways of being online from the poisonous parts that are tearing apart society.

Inside’s commentary is especially pointed when it comes to the people and corporations manipulating the online world. While the flashy songs about Jeff Bezos get more attention, Burnham’s sketch about cynical, socially aware brand consultants is far more cutting:

There’s no sugarcoating it. The world is… fucked up. And you’ve got a choice as a brand. You can hide and bury your head in the sand and hope it fixes itself, or you can roll up your sleeves and get to work… and sell Butterfingers.

The special also takes time to satirize the worst, laziest types of online content like self-indulgent reaction videos, monotone gaming livestreams, and influencer culture. Even the cut-for-time sketches that only made it on the extended version of Inside are sharp.

In one, Burnham mocks vapid celebrity interview practices designed to create social media clips. In another — and it is practically criminal that this sketch was left out of the completed special — he goes after the absurdity of Joe Rogan’s podcast, showcasing two comedians who insist that they are being canceled by PC culture, that the things they say are just jokes, but also, that they are modern-day philosophers and artists, while “This episode is sponsored by Manstuff’s Dick SprayTM” scrolls along the bottom.

The best parodies work because the author has a deep connection to and appreciation for the subject being parodied. Burnham’s status as a digital native is what makes the social media commentary so sharp. The New Yorker’s Rachel Syme once described Burnham as one of the “leading auteurs of the mediated mind,” an expert on the consequences of perceiving the world (and being perceived) through a black screen.

There’s a psychic cost to being so online, and Burnham has certainly paid it. That makes Inside feel less like an outsider’s rant and more like an insider’s dispatch.

by Jeremiah Johnson, The Argument |  Read more:

Image: Netflix/Instagram

[ed. Well... now I'm intrigued. Never heard of this so will have to check it out.]