Why Progressives Are Backing Off “Woke 1”

Earlier this week, Rep. Alexandria Ocasio-Cortez (D-NY) flashed her political dexterity on ABC’s This Week when she was asked about the policies of Peak Woke — call it Woke 1, that stretch around the 2020 pandemic when the American liberal machine seemed to be at its political and cultural height. “I have a local city councilman who has this saying,” the Bronx congresswoman said. “Woke 1 was crazy.”

She was quoting a tweet from Chi Ossé, a New York City Council member from Brooklyn, but the point underneath it was the real tell. The Democrats’ emerging left — fresh off primary victories in New York, Colorado, and now Michigan — has developed a playbook for handling any unpopular stance, or tweet, from the early 2020s, whether it’s pandemic masking, defunding the police, or the broader vocabulary of that summer.

The new plan: Brush it off. Then refocus on the present, and on the policies that will actually make people’s lives better.

So far, the strategy is working. Zohran Mamdani walked back his support for defunding the police during his 2025 mayoral campaign and is now the mayor of New York. Darializa Avila Chevalier, the DSA-backed congressional candidate in New York’s 13th District, had a stack of deleted posts that CNN’s KFile resurfaced this June — including one that read “all deportations are wrong.” When I asked her about them, she didn’t disavow a word. She won her primary, albeit in a deep-blue district, anyway. Wisconsin gubernatorial candidate Francesca Hong had a bad case of the woke mind virus in 2020 — the “cancel Thanksgiving” kind — and she’s still in the hunt in this week’s Democratic primary, where her candidacy has been far more focused on issues like data centers and education funding.

Electorally, at least, Ossé has been proven right. The pandemic was wild, and primary voters seem to be extending progressives a grace period of sorts — a chance to reintroduce themselves after workshopping their ideas over the last five years. And while Republicans are still hopeful they can relitigate some of these fights in a general election, they’ve struggled to make them stick in high-profile races since 2024.

But these are also the issues — race, gender, sexuality, affirmative action, religion, cancel culture — where the simplest story gets repeated out of ease. The national media’s distance from everyday people, and especially from working-class people of color, is felt most in how it covers culture. Catch-all terms like “wokeness” flatten real differences across the electorate and quietly impose a conservative frame on genuine arguments about equity and inclusion.

That was one of my biggest takeaways from that 2020 summer: our collective discomfort with all of these issues in the first place. I watched that year up close, traveling with Democratic and Republican candidates through the pandemic and the racial-justice protests, and there was never a clean “Two Americas” moment — at least not the left-versus-right one everyone expected. The real gap was between Masked America — coastal, professional, absolutely consumed by identity politics — and everyone else. Among ordinary voters of all parties, and especially minority voters, there was significantly more skepticism from the start toward the highly-specific “woke 1” litmus tests now being renounced by their leading proponents. At George Floyd’s memorial in Houston and in the city where he died, there was no consensus on defunding the police, only a shared agreement about racial injustice and a deep distrust of institutions. In south Chicago, people were already skeptical that the sudden flood of corporate money into racial justice would outlast the moment — even while the checks were still being written.

So no, I don’t love the tidy language of Woke 1 (then) versus Woke 2 (now). But here are a few lessons from that summer — and from our recent reporting on America, Actually — that I think apply now, especially to the progressives stepping back from things they used to say.

1. Woke isn’t dead

The broad ideals — diversity, equity, a basic sense of fairness — still matter to Democratic voters. Criminal justice reform still has real purchase with the base. Minority and women candidates have kept winning since 2024, and even ideas like reparations still resonate with big chunks of the Democratic electorate. What’s changed isn’t who these candidates are — it’s what they choose to lead with.

What has fallen out of favor is a way of talking. Let’s say it’s the nonprofit register, or the Ford Foundation cadence — the language that lived in mission statements and land acknowledgments, or that made sweeping generalizations about a specific group — white women, cis men, you name it. David Axelrod, describing Wisconsin’s Francesca Hong, gave it this label: a “font of zany liberal, faculty lounge exotica.” Yes, that’s the part that’s gotten less popular. The vocabulary changed more than the values.

2. The left rewrote its message after 2024

The clearest change is the affordability pivot. When Abdul El-Sayed ran for Michigan governor in 2018, the animating cause was climate and a Green New Deal. Today the center of gravity has moved to economic populism, affordability, and a rethinking of the US relationship with Israel. Climate didn’t vanish, but it’s no longer the headline. And “representation” was, at its core, a white-collar frame — it spoke loudest to people already inside the room.

Affordability speaks to everyone. When I sat down with El-Sayed on the show, this is how he described what Michigan voters were actually asking:

“Who poses the biggest pushback to a system of politics that has been bought off in ways that leave me unable to afford my groceries, unable to afford a home, unable to look at my kid’s school and believe that that’s a good place for them, unable to get healthcare when I need it — and then sending my money abroad, telling me that somehow that’s in my best interest?”

That’s not the language of 2020. It’s economic, universal, and it doesn’t ask anyone to first pass a vocabulary test.

It helps to remember that Sen. Bernie Sanders (I-VT) was never really “woke.” He talked about class more than culture, the many against the money. And it repeatedly got him into trouble, leading him to adopt more of the left’s rhetoric and positions on identity and race after 2016. In 2028, the sweet spot is probably the middle, and that’s what the next generation of progressives — AOC, Mamdani, El-Sayed — can do better than their Burlington forefather. They’re fluent in blending the class critique and the social one without missing a beat.

“This is about the many versus the money,” El-Sayed told me. “If you support a politics of the UAW, of working people everywhere, of teachers, of nurses, of working families, of Bernie Sanders and AOC, of people who want to break the chokehold of corporations and special interests on our politics — this is that race.”

by Astead Herndon, Vox |  Read more:

Image: Mario Tama/Getty Images

[ed. How convenient, a simple rebranding to create distance from idiodic policies that should never have gained traction in the first place. I'm an Independent because I don't trust Democrats to always do the right thing, although I do believe they're orders of magnitude better than Republicans, who nearly always gravitate to the wrong thing - or more reliably, the self-interested side of the spectrum, everyone else be damned. What's lacking in both parties are adults in the room that will put their foot down and cut off the wackier elements of both parties, who by virtue of their wackiness garner the most attention and water down the party's main themes (while providing endless ammunition to their opponents). Are there any adults left in either party with enough gravitas to say enough is enough? Hard to say, since we're talking about politics, where everything is poll-driven and transactionable. See also: Are the Democrats going to save us this time? (Noahpinion).]