Outsourcing Mom

Worried About Your College Kid? Now You Can Hire a Local Mom. At some universities, parents can pay to make sure their children are cared for, the way they were back home.

Concierge companies offering student support have existed for decades. But in recent years, a new crop of upstarts — such as Horwitz’s company, MindyKnows; the Bama Mama in Alabama; the GA Mom in Georgia; and Campus Mom in Texas — have met additional demand from a new generation of worried parents.

Historically, college has been a time for young adults to gain a sense of independence. They run their own errands, do their own laundry, organize their own lives. That’s changing, according to Monteigne Long, a co-founder of Campus Mom, who said the parents of this generation of college students are much more involved in their children’s day-to-day lives.

“When I came to college in 1998, my parents dropped me off on a Saturday and were gone,” Long said. “Parents are staying much more tuned in and connected with their students’ college experience than they have in the past. When they can’t be here, they want someone who can be that stand-in for them.”

The arrangements, though, have drawn occasional criticism online and from experts who worry young adults won’t learn enough essential life skills with so much additional support.

“Sometimes people think that we’re coddling students,” Horwitz said, “and I just don’t think that anything could be further from the truth. They’re 18, 19 years old, and they’re just off independently for the first time. We’re just a support system.”

The specific services vary here and there, but share commonalities. Campus Mom offers “holistic wellness check-ins,” laundry services and sorority recruitment support packages, sent to the sisters to up a child’s odds of acceptance. Carrie Eckhardt, the Bama Mama, will clean students’ dorm rooms and check in if parents haven’t heard from their child in a few days (“just pop in and say hi, and take a picture and send it to their mom”).

This month, one parent told Eckhardt it seemed like her daughter was going out to a bar every night. But she had opted to stay in, and the mother wanted to celebrate the decision with a “stay-in basket” that included her favorite ice cream, cookie and socks.

Horwitz, for her part, brings students balloons on their birthdays and chicken soup when they’re sick, sits with them in the emergency room and picks up their prescriptions if they’re busy. She bakes homemade challah, coordinates with the bedbug exterminator, texts photos and updates to faraway parents and doles out recommendations on the best local doctors and landlords.

by Kristi Albert, NY Times |  Read more:

Image: Kate Munsch for The New York Times
[ed. Why not cut to the chase. Just hire somebody to take all their classes and summarize everything with AI. Of course, cheating on tests would be an optional additional expense.]