Thursday, October 1, 2026

What's In a Name?

A ‘Morally Binding’ White House Accord on AI Safety

The leaders in AI were invited to the White House. We left with a White House agreement that is nonzero Actual Progress rather than a step backwards.

The key to success, in many situations, is to call the whole operation something else. [...]

Concretely, say we are on a bus called ‘the economy and AI progress and beating China’ or whatever that will blow up if we go below 50 miles an hour, but also we are currently hitting the gas so fast we are now going 100 miles an hour on pace for 200+. Both sides can get what they want at the same time. [...]

Artificial Intelligence

The other supposed agreement was a distinct executive order to change the name of AI to [AI], which Trump claims the lab leaders signed off on. I’m sorry I have this tick, I try to type [artificial intelligence] and instead I end up with brackets.
Andrew Curran: President Trump ‘We’re going to be signing a document today at about five o’clock, renaming Artificial Intelligence, because it’s not artificial, we all agree on that, and we’re going to be renaming it [Artificial Intelligence]. Officially renaming it.’
I am very curious if Trump plans to now get mad every time Dario or Altman or Musk says the words ‘artificial intelligence.’

Trump is also claiming he is going to start talking about ‘Artificial News’ to describe the media, which is about the time I realized I kept typing the brackets. Shall we say.

So why would Trump go this hard on something like this?

The obvious explanation is this is Vintage Trump. He’s all about renaming things, and finding nicknames, and invoking vibes. He has a been a world class vibe invoker, nicknamer and term associator, especially in the 2016 election. If you think he chose the most annoying possible name due to namespace clashes, it’s probably because he was optimizing for that on some level. There is method to the madness.

You can also see it as a ‘bend the knee’ moment, the way various regimes and cultures often insist people affirm absurdist things. If you can get the makers of AI to start calling it [AI] instead, in a sense you own them. They have shown loyalty. And this is a way of weeding out those who won’t play along. Will Dario say AI or [AI]?

Money, Dear Boy

There is also an alternative explanation that is dumb and corrupt even for 2026, that has been put forward by Adam Cochran. As additional suggestive evidence, two of the three alternative options for the renaming that were in Trump’s initial poll, and both of the final two after he restarted it under false pretenses, started with S.

As counterpoints, the term ‘superintelligence’ was already being used as marketing by Meta and talked about by others, so these investments were smart anyway, and the timing would mean that this was a plan months in the making, which would not be Trump’s style, and would be in conflict with this looking strongly like a reaction to the HuggingFace incident and Pacing the Frontier.

Is it possible that this is part of the motivation for the renaming drive? Of course, yes, we absolutely live in a timeline roughly this dumb.

My strong presumption, however, is that primary causation runs the other way. Any insider trading is mostly a free action given plans that exist for other reasons, rather than a driving force causing the changes. I don’t like it, but I am not that mad about it.
Adam Cochran (adamscochran.eth): SCOOP: Trump’s “Super Intelligence” Scandal:

I believe Trump’s “SI” Executive Order was ANOTHER criminal plot to enrich the Trump family. Insiders seem to have profited MILLIONS off of .si domain names before his Truth Social posts.

It’s no surprise that .AI domain names are a hot commodity and almost all taken by squatters. But what wasn’t?

.si domain names. .si is the domain extension of Slovenia (coincidentally where Melania and Barron Trump are both citizens of)

On September 19th Trump made a random Truth Social post about renaming “Artificial Intelligence” to “Super Intelligence” without any clear reason.

This set off a flurry of people buying and registering .si names related to AI. But it wasn’t the first time… The .si registry has around 55/day registrations in 2023-2025, but in 2026 the numbers started to pick up. On June 24th they saw more than 400 in a single day.

This volume spiked with more than ***7000*** new domains registered in July. And a sudden flurry of buying .si domains in the aftermarket. AI related .si names started going for tens of thousands of dollars.

… Since Trump’s announcement .si domain have seen *MILLIONS* of dollars in turn over. Much of it going to domains that were registered in the last 60 days before the announcement.

TL;DR:
-Trump made the SI executive order to try and force companies to brand as “SI” instead of “AI”
-In the past 60 days insiders bought thousands of .si domain names
-They’ve profited hundreds of millions of dollars so far.
by Zvi Mowshowitz, DWAV |  Read more:
Image: Seating chart, uncredited